The Institute


DDU GKY (Deen Dayal Upadhyaya Grameen Kaushalya Yojana)

The vision of DDU GKY is “Transform rural poor youth into an economically independent and globally relevant workforce”.  In today's age of globalisation and technological volatility, skill building is an important instrument to increase the efficiency and quality of labour for improved productivity and economic growth.  DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth. Over 180 million or 69% of country’s youth population between the ages of 15-35 lives in rural areas, of these 55 million gets no or marginal employment.  DDU GKY is uniquely focuses on this rural youth. The National Policy for Skill Development & Entrepreneurship 2015 has identified a skill gap of 109.73 million in 24 key sectors 

DDU-GKY is designed to not only provide high quality skill training and placement opportunities to the rural poor, but also to establish a larger ecosystem that supports trained candidates secure a better future.  The DDU-GKY skilling ecosystem consists of The Ministry of Rural Development (MoRD), State Missions, Project Implementing agencies and Technical Support Agencies. Curriculum support is through National Council for Vocational Training (NCVT) and the Sector Skill Councils (SSC) of National Skill Development Corporation (NSDC). Combined with industry partnerships and partnerships with employers, the ecosystem comes together to provide the best possible training and gainful employment for a candidate.

PSN joined hands with this project as a Project Implementing Agency/Training Partner. We are a bridge between DDU GKY candidates, employers and ensure that candidate benefit and provide the tools for transformation. We bring together the right trainers, experts, sector knowledge and infrastructure. We plan and execute projects to build an employable workforce. We also conduct awareness building activities such as mobilization camps, placement drives, events etc. We also engage with industry to identify demand for skilled workers, build guest lectures and industry visits and provide every candidate on the job training to ensure that the employer gets a ready candidate.

Training programs and centres

Since we are well experienced in Automotive and Construction Equipment industry, we have chosen trades of our experience for better results. We have three courses under this project:

  • Basic Automotive Servicing  - 4 Wheelers (Boys, Residential, 695 Hours)
  • Maintenance Mechanic – Mining & Road Equipment (Boys, Residential, 695 Hours)
  • BPO – Non Voice (Girls, Residential, 695 Hours)

We have a training target of 1430 in Phase 2 and Phase 3 projects spread across districts of Kannur, Kozhikode, Malappuram, Trichur, Ernakulam, Idukki, Alappuzha, Pathanamthitta, Kottayam and Kollam.

Eligible candidates 

The candidates are the most important stakeholder for us, our aim is to make sure our candidates benefit. We aim to impact the ‘most needy’ through our intervention at all times. To aid in this, we are also building linkages with the SECC (Socio-Economic & Case Census). Our partners will play an active role in order to achieve this.

To make sure those who need our support, are in fact, receiving it, we have identified a profile of candidates that we look forward to including in our projects.

Preferred profile of candidates

In order to fulfil its objective of catering to the underserved or deprived, DDU-GKY is uniquely focused on rural youth between the ages of 15 and 35 years from poor families, as can be identified through

  • MGNREGA worker households, with a minimum of 15 days of completed work in the previous year
  • Rashtriya Swasthya Bima Yojana (RSBY) households
  • Antyodaya Anna Yojana (AAY) card or BPL PDS card holding households
  • Self Help Group (SHG) households
  • NRLM-Self Help Group households
  • Special projects for special groups such as victims of trafficking, manual scavengers, trans-genders, rehabilitated bonded labour and other vulnerable groups.